{"id":243,"count":8,"description":"Rafel Sol\u00e9 Pubill, fundador de <strong>Cellers Tarron\u00e9<\/strong>, amb la seva dona Concepci\u00f3n Albesa Gin\u00e9. Malgrat les dificultats de l\u2019\u00e8poca, consoliden amb molt treball els ciments del projecte familiar i enol\u00f2gic que arriba als nostres dies.\u00a0El 1989 el celler entra a la <strong>Denominaci\u00f3 d\u2019Origen Terra Alta<\/strong>.\r\n\r\nUn punt d\u2019inflexi\u00f3 en la traject\u00f2ria empresarial i familiar.\u00a0Josep Sol\u00e9 Albesa decideix donar un gir al celler i empren el projecte d\u2019embotellar el primer vi (<strong>Mas Tarron\u00e9<\/strong>) que veur\u00e0 la llum mesos despr\u00e9s de la seva mort l\u2019any 93. Merc\u00e8 Llop Galcer\u00e0, mare de les seves tres filles Merc\u00e8, Imma i Montse Sol\u00e9 Llop, fa realitat el seu projecte. 1996 surt al mercat el vi <strong>Torremadrina<\/strong>, el primer de crian\u00e7a del celler, que neix de la finca que porta el mateix nom.\r\n\r\nEs compren l'any 2020 noves finques que permetran al celler guanyar autonomia i disposar de diferents vinyes per seleccionar el ra\u00efm en funci\u00f3 de cada estil i elaboraci\u00f3. El\u00a0 2004\u00a0 s'entra en una profunda remodelaci\u00f3 profunda del celler i adquisici\u00f3 de la nova maquin\u00e0ria per afrontar els reptes de futur. La qualitat exigeix una aposta per la modernitzaci\u00f3 en infraestructures i processos.\r\n\r\nFinalment, l'any 2014 neix la nova gamma de vins <strong>Punt i<\/strong>\u2026 <strong>Seguit<\/strong> i l\u2019 <strong>A part<\/strong>. S\u2019inicia l\u2019aposta per un nou concepte de vi i una imatge m\u00e9s moderna que representa a la quarta generaci\u00f3 de <strong>Cellers Tarron\u00e9<\/strong>. Nova generaci\u00f3 que tamb\u00e9 posa la primera pedra per donar resposta al creixent sector de l' <strong>enoturisme<\/strong>.","link":"https:\/\/www.viorigen.com\/ca\/bodega\/cellers-tarrone-ca\/","name":"Cellers Tarron\u00e9","slug":"cellers-tarrone-ca","taxonomy":"bodega","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cellers Tarron\u00e9 - ViOrigen - Comprar vinos Cellers Tarron\u00e9, DO Terra Alta<\/title>\n<meta name=\"description\" content=\"Cellers Tarron\u00e9 se fund\u00f3 en el a\u00f1o 1942, en Batea bajo el amparo de la DO Terra Alta. 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